Instead of answering some silly survey, I'll give you my answer straight here.
What makes movies enjoyable? Or books? What makes sports enjoyable? Theatre? Music? Board games? Find the answer to that and you have your answer.
Video games are a media of entertainment just like that. There's a variety of different genres , each of which can appeal to any players tastes. Just like in movies and books. The only real difference is it's an interactive experience where the player determines what happens and in some cases, even how it ends.
Just like some people may enjoy action films but dislike horrors, some people may like RPGs but dislike fighters. And even in that pool there are some that are good or bad, or some that one likes or dislikes. Other than the interactivity, it's mostly the same.
Also, nowadays, games come with an online function which allows you to communicate and play with players around the world. Some time ago, I actually played against someone from Japan on BlazBlue: Calamity Trigger.
Games today also come with achievements and trophies, further challenging the player and with the same online feature, you can compare your achievements to those of others who may have the same game.
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